One Way Around the Mobile Net Neutrality Conundrum

Companies that are connecting with their customers via mobile devices may well be concerned if wireless falls under Net neutrality rules. If those companies are not yet the majority, it's likely they soon will be. Picture mobile texts from customers complaining about certain issues -- or worse, mobile texts containing product orders -- getting lost in the ethernet.

Verizon Wireless may be bitterly regretting the challenge Verizon made to the Federal Communications Commission's Net neutrality rules a few years ago. There's little doubt competing wireless providers are.

Verizon in 2010 sued the FCC over the rules it had put in place mandating that ISPs treat all Internet data the same. The D.C. Circuit Court of Appeals earlier this year agreed with Verizon and struck down the rules.

Fast-forward several months. The FCC is putting it all back on the table. It intends to reclassify broadband Internet as a "telecommunications service" under Title II of the Communications Act -- and apply similar regulations to wireless broadband.

Mobile broadband providers are fighting against the measure, but it appears those efforts are not gaining traction, according to a report in the National Journal.

That is why competing wireless providers are "furious" with Verizon at the moment, the report suggests.

The wireless industry has raised some salient points in seeking to garner support for its position.